Why Weight Loss Goal Setting Doesn’t Work

‘I want to lose 10lbs’. Goal-driven statements like this are prevalent in the fitness industry. The problem is that setting a goal does not address the underlying systemic issues that got you to a place where you needed to ‘lose 10, 20, 30, or 100 lbs’.

Obsessing over goals while failing to address process is why goals are rarely achieved, and even more seldom sustained.

For instance, if you eat out for 21 meals per week, setting a weight loss goal is arbitrary. You should be setting a meal making goal. For example, ‘I am going to make dinner for myself six days per week.’ If you reduce the amount of time spent eating out by 30%, it is going to impact your waistline.

If you don’t currently exercise with any set regularity, why would you set a fat loss goal? You should be setting an exercise frequency goal that you can keep up with consistently. If you can hit your exercise goal, the lagging measure will follow.

Not only is a process approach more effective in a direct sense, but it also leaves less room for silly time-based expectations and feelings of failure. There are fewer variables to leave you feeling deflated. When you focus on the scale, you tether your win/loss ratio to an unstable number. If you determine your win/loss ratio by the consistency of healthy actions you take, it is very straightforward. You leave much less room for negative thoughts and feelings.

If you want to change your body, set action-based goals that are easy to track, which will ultimately lead to the superficial goal that you desire. You will be happier and have a much higher chance of long-term success.

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