The Fitness Industry’s Leading Behaviour Change Coach

The World Does Not Need More Diet and Exercise Information…

Why do you fail to meet your health, fitness, and performance goals? Is it because you don’t know that steak and some greens are healthier than a panzarotti? Or is it because you didn’t realize exercising every day will take you further than sitting on the couch and watching 3 hours of Netflix every night? We don’t fail because we don’t know what to do and what to stop doing. We fail because we are not in a position to apply the simple tactics we already know we need in our lives.

If eating healthy, exercising, and taking care of our bodies were as easy as knowing what to do, we would all be in fabulous shape. Eating well is a difficult task, and breaking destructive eating habits is even more challenging. Exercise is rewarding but painful- and who has the motivation to be active every day? When you are stressed, anxious, overworked, underslept, and dealing with the plethora of daily human struggles, diet and exercise go out the window. Thriving in the modern world requires a unique kind of discipline, and that is what I deliver.

To get the body and health you want, you need first to get your mind right. You have to build self-mastery, resilience, and manage your daily habits and behaviours at the most fundamental level. If you struggle with constant grazing, snacking, late-night eating, bingeing, technological distraction, or laziness, it is not because you ‘lack willpower.’ It is because you are in a typical human ‘rut.’ You can get out of it, but further obsessing over diet and exercise will not help you.

You need to do the deep work, and I am here to guide you.

My background

Performance Coach

For the first decade of my career I helped athletes of all types succeed at the highest level. I hold designations in Sports Psychology, Sports Nutrition, and various training modalities.

Behaviour Change Expert

In 2011 I began learning about the fundamental reasons why people struggle to make healthy choices. Since that time I have earned designations in cognitive behavioural therapy, counselling, and applied psychology. I was also one of the original professionals trained in Dr.Gabor Mate’s year long mentorship program. This unique perspective and toolkit has allowed me to increase the success of those who work with me beyond what is typical in the health and fitness industry.

Fitness Leader

In 2008 I founded Hybrid Training which eventually became Hybrid Fitness. Canada’s largest independent fitness facility as of 2018. I have worked with thousands of everyday people to help them achieve their health and fitness goals. I also completed my Masters in Business in 2014/2015.

Bestselling Author

In 2017 I published the multi-category #1 bestselling behaviour change book, Heavy Brain. Since its release, the book has sold over 10,000 copies and has reached bestseller status in more than 5 different categories.

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